The material for a case study can be drawn from your own professional experiences e. HEM helped Sherman College gain a competitive edge by auditing and optimizing their website lead generation mechanisms, and improving on-page SEO to boost visibility and organic traffic.
Give students ample time to read and think about the case.
They present realistic, complex, and contextually rich situations and often involve a dilemma, conflict, or problem that one or more of the characters in the case must negotiate. Higher education case studies good case study, according to Professor Paul Lawrence is: One of the challenges for a case-based discussion leader is to guide the discussion and probe for deeper analysis without over-directing.
HEM helped AOLC optimize their online marketing by designing a new, responsive website for the college, with improved lead generation mechanisms, and customized content aimed at decreasing bounce rates, boosting lead generation, and capturing more mobile traffic. You may also want to designate roles within each group: Case studies are stories.
They can be used in lecture-based or discussion-based classes. What are some possible courses of action? Finally, explain what you would have done differently and why. The Evolution of Affordable Content demonstrates the range of affordable content options that are possible today—from openly licensed content to library licensed materials and all inclusive purchase models to institution-wide student textbook rental models.
If you would like students to disregard or focus on certain information, specify that as well e. While some institutions have been providing students affordable content options for over years, many others have found the need to launch new programs in response to the escalating costs of higher education and the impact that has on student learning.
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They can be short a few paragraphs or long e. Also in a large class you might consider breaking the class into small groups or pairs to discuss a relevant case.
Write their conclusions on the board so that you can return to them in the discussion that follows. Some variations on this general method include having students do outside research individually or in groups to bring to bear on the case in question, and comparing the actual outcome of a real-life dilemma to the solutions generated in class.
They can require students to examine multiple aspects of a problem, or just a circumscribed piece. As an instructional strategy, case studies have a number of virtues. If your class is a smaller, discussion-format course, you will be able to use more detailed and complex cases, to explore the perspectives introduced in the case in greater depth, and perhaps integrate other instructional strategies, such as role playing or debate.
What would you recommend? Programs, Case Studies, and Examples Author: HEM helped John Cabot University increase website traffic and student applications by optimizing their site for SEO, and implementing a personalized, multi-channel content marketing strategy.
While there are many variations in how case studies can be used, these six steps provide a general framework for how to lead a case-based discussion: Programs, Case Studies, and Examples by Kristi Jensen and Shane Nackerud, selection and editorial material individual chapters, the contributors is licensed under a Creative Commons Attribution 4.
Second, evaluate the decisions each character made and their implications. For uses beyond those covered by law or the Creative Commons license, permission to reuse should be sought directly from the copyright owner.
What are the potential obstacles? They can provide all the relevant data students need to discuss and resolve the central issue, or only some of it, requiring students to identify, and possibly fill in via outside researchthe missing information.
An instructor lecturing on principles of marketing, for example, might use the case of a particular company or product to explore marketing issues and dilemmas in a real-life context. Ask questions for clarification and to move discussion to another level.
They can be real, with all the detail drawn from actual people and circumstances, or simply realistic. If it is a large lecture course, for example, you might use a case study to illustrate and enrich the lecture material. If the case is long, assign it as homework with a set of questions for students to consider e.
The job of synthesizing need not necessarily fall to the instructor, however; one or more students can be given this task. Thus, it is a good idea to make the task of the group very concrete and clear e.
This book provides examples from different types and sizes of institutions and includes voices from a wide range of contributors including faculty, instructional designers, academic technologists, librarians, bookstore staff, and more. Finding or creating cases It is possible to write your own case studies, although it is not a simple task.This book of case studies is designed to serve as a resource guide to help higher education students apply higher education leadership and management theories to practice, and to allow them to actively engage in working through diverse institutional issues within assorted institutional contexts.
CultureWorks. CultureWorks is an English for Academic Purposes (EAP) school which offers courses directly on the campuses of various partner institutions in order to prepare international students for Canadian colleges and universities.
Book Description. The Evolution of Affordable Content Efforts in the Higher Education Environment: Programs, Case Studies, and Examples provides both inspiration and guidance for those beginning work on affordable content and evidence of the growth that has occurred in this arena over the last decade.
While some institutions have been providing students affordable content options for over Case studies are stories. They present realistic, complex, and contextually rich situations and often involve a dilemma, conflict, or problem that one or more of the characters in the case must negotiate.
A good case study, according to Professor Paul Lawrence is: “the vehicle by which a chunk of. Case Studies Trane is collaborating with colleges and universities to support the very mission of higher education.
Trane has ways to improve campus sustainability and reduce operating costs, while improving the indoor air quality that contributes to effective learning environments and. The Journal of Case Studies in Education (JCSE) publishes original, unpublished case manuscripts relating educational situations from K - 12 and higher education.
It is designed to provide the education professional a venue to share original situations with other educators.Download