This is a form of advertising that enables apple to communicate straight to their customers via text messages, website and email. They would have to use expensive type of advertising because they are a global business with high profit figures.
They make different products but they use the same marketing techniques to market those products, which is beneficial for their business.
For example, if apple decides to conduct surveys in the train, people may not want to participate because they might be tired from a long day at work or because the location is inconvenient for them. They are also very popular because of the quality of their products.
However the price may increase in the future in order to generate more profit but the product will sole at a low price for now. For example on the Nike website, they must provide clear information about their product such as payment and delivery arrangements and they must give customers the right to cancel their orders where appropriate.
However if a business was advertising something that has nothing to do with mobile phones then that message may be seen as inappropriate by some consumers. Customers will find this satisfactory because it makes it flexible for them. Market Research helps businesses to make the correct decisions by helping them to understand the changing dynamics of its market.
Most organisations conduct primary and secondary research before they develop a marketing plan. The first research methods we are going to look at are surveys. I am going to explain why is useful for organisations to conduct a market research in order to develop a marketing plan. Apple brought out iphone 5s and 5c in the same period of time; however the iphone 5c was a plastic phone and was targeted more at little kids in my opinion, but still has the features that an adult will want.
In this assignment, I am going to compare marketing techniques that two organisations use in marketing their products. Also, the phone is of high quality and value, so they may feel a sense of uniqueness when the purchase the product.
The general categories are Geographic, Psychographic, socio-cultural and demographic. Its going to be available in sports shops. For example, if you go on the apple website, you will find information about the iphone 5s and all their other new products Place Place can be defined where customers go to purchase the product or service.
Apple released their first iphone in the yearand ever since then they have been releasing a new iphone almost every year. Also, they introduced ios7 this made the iphone faster and also effortless to use. In conclusion, Apple and play station uses similar marketing techniques to market their product, they are also growing in their individual market and in recent years, they have both been successful.
The main reason why organisations target a particular group of customers is to make profit, but there are a lot of other reasons why organisations choose to target customers. In apple case, they have provided apple stores in the United Kingdom. In this assignment, I am going to explain the limitations of market research such as primary and secondary research.
Evaluate the effectiveness of the use of techniques used in marketing products in one organisation. Through primary and secondary research, Nike can find out what customers think or feel about their products and services.
Product development is where a business develops a new product to sell to existing customers. The consumer protection Distance selling Regulations act ensures that a business provides customers with the right information about their products so that customers can make informed decisions about their purchases.
They used another marketing technique in the process of doing this, and this marketing technique is called product development.
For example, they need to put money aside for advertising, primary and secondary research and other material and labour costs. You could spend a lot of time and effort in trying to solve a problem through market research, only to find that the solution may not be worth implementing.
If any advertiser violates the code of practice the ASA can refer the advertiser to the Office of Fair Trading or can ask TV stations, radio stations and publishers to remove the advertising from their broadcasts and publications.
Voluntary codes of advertising, pressure groups, consumerism and Acceptable language. Therefore, it is very important for the questionnaire to be related to the issue. In conclusion, it is important for market research to be validated and reliable because it helps improves an organisation marketing plans.
Primary and secondary research will assist in Nike in becoming more successful thus increasing sales, and the amount of customers. Football ledge will be advertised on TV and newspapers in order to get the attention of customers.
The latest one they released is the iphone 5s; they developed the iphone 5s by changing the features which makes it different from the iphone 5. This is the importance of market research because you can be able to find out useful data, that maybe beneficial for your organisation.
There are various TV programmes such as watch dog that help consumerism by forcing businesses to take full responsibility for their practices and products.P1 - describe how marketing techniques are used to market products in two organisations’ Marketing is the activity and process for creating, communicating, delivering, and exchange a product or service; which has values for the customers/clients.
Unit 3 P1 - Describe how marketing techniques are used to market products in two organisations Unit 3 P1 - Describe how marketing techniques are used to market products in two organisations.
P1: Describe how marketing techniques are used to market products in two organisations. In this unit I am going to pick two organisations and describe how marketing techniques are used to market products in these two organisations.
P1: Describe how marketing techniques are used to make products in two organisations. Ansoff Growth technique; Below are the four descriptions; • Market Penetration Market Penetration is an existing product to the existing customers.
It is increasing revenue, through different ways. P1- Describe how marketing techniques are used to market products in two organisations. Marketing is the process in a business that it’s publicising the value of a product or a service to the customers with the aspiration of selling the product or the service; it is a demanding business function in order to attract customers.
Apple has used these four techniques. Market penetration Growing business by increasing number of people who bought the product which can be done by increasing sales giving out promotions to staff.
This type of strategy evolves the marketing mix around to increase the market share.Download